Three Major Types Of Buying Situation Commerce Essay

Three Major Types Of Buying Situation Commerce Essay Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to choose, expend, and dispose of products, services, experiences, or ideas to satisfy their needs and the impacts that these processes have on the consumer and society (Noel, 2009). Consumer behaviour mixes elements from psychology, sociology, social anthropology and economics and it also intends to understand the buyer decision making process, both in individual and in groups (Noel, 2009). There are various elements which can influence consumer behaviour, recent research implies that it may vary depending on the buying situation. This essay is going to define the main types of buying situations, outline the characteristics of them and explain factors which are likely to impact customer involvement in each situation. In general, there are three major types of buying situations (BE, 2005). †¢ The new task is a business buying situation in which the buyer purchases a product or service for the first time. †¢ The modified rebuy is defined as a business buying situation in which the buyer wants to modify product specifications, prices, terms, or suppliers. †¢ Straight rebuy is a buying situation in which the buyer routinely reorders something without any modifications. The three types of buying situations could be significantly different. Various factors may work in different situations. Every time when the buyer is to take a purchase decision, buying situation can be different, it may or may not be the same as the previous one. The differentiation between the two buying situations may be caused by the absence of any or all of the following factors (LME, 2006). †¢ Awareness about competing brands in a product group. †¢ Customer has a decision criterion. †¢ Customer is able to evaluate and decide on his choice. According to the factors above, the three major types of buying situation could be obviously different. The new task could also be defined as extensive problem solving  situation (LME, 2006). In this situation, the buyer has no past experience for products and he is totally new to buy the products which require some and extensive efforts for a buyer to decide about the product purchase. It may take customers longer time to make a decision because it could have a greater risk or cost and take more time in getting know of the new products. Modified rebuy could also be called as limited problem solving situation in which supplies a change and gives the customer with new experience and new preference (CM, 2005). It gives a chance to the customer to try something new. If the introduction of a new brand or a product shows many advantages to the customer, it could require a change in the customers decision criterion. For example, a housewife decides to buy a soap and she sees a new liquid toilet soap which promises to keep her skin soft and moisturized, the brand also promises to give vitamin E, which the manufacturer claims is required in temperate conditions. The liquid toilet soap brand is available in four fragrances .The pack can be refilled every time the soap gets fully consumed .Now this introduction is likely to change her decision and may be the choice criterion. If she spends some time in evaluating the liquid toilet soap against the normal bar soap and then decides to try it, we conclude that for her it was a li mited problem solving situation (CM, 2005). As can be seen, modified rebuy might often lead to a trial purchase. The customer may even decide to continue with her current product choice. Generally it has been admitted that brand extension strategy helps the customer to reduce the elements of newness in the purchase decision. Straight rebuy is also known as extensive problem solving situation  and it is characterized by the presence of all three criterion for differentiation (CM, 2005). In other words, customers are aware of his or her choices, they know what they are searching for, as his or her choice, what exactly his need is and which is based on personal experience of either self or others might be relatives, friends or the customers have heard about it that is known to be called as good messages. Generally, the customers spend little or no time choosing alternatives of the product and the substitutes of the product .Brand loyalty is relatively higher here. Moreover, this is a buying situation where a customer perceives a low risk in buying the product and/or the brand. For example, a housewife goes to the shop or a supermarket and spends much less time in choosing her toiletries, drinks like tea or coffee and other food products. For each time she goes to buy the things for family requirements and needs, she generally finishes up buying the same brand. As it is shown above, the three factors which make the differentiations between the buying situations appear different in each situation. Thus, there could be different factors which affect customer involvement in each situation. In general, there are four of them (Song, J.H. and Adams, C.R., 1993): †¢Capacity: What it does for a buyer; †¢Quality: How well or poorly it does the specified functions; †¢Price: The amount paid by the buyer; †¢Effort: The time and energy expended by the buyer. These four factors are most likely to affect customers to make the decision when they are doing a purchase, which could participate differently in the three buying situations. In the new task buying situation, because customer has no experience for the products, it may have more factors affecting the customer involvement. The customers could consider all the factors: capacity, quality, price and also brand, it could take the customers more time than other buying situations. It could be the buying situation which is most likely to affect customer involvement. The firms have to set all the factors right if they want to attract new customers or they want to develop a new product. In the modified rebuy situation, customers may contrast the previous products with the new ones. As the customers understand what they need and what the products can do, the factors like quality and price are important to affect the customer involvement. Sometimes, a good introduction of the capacity is important as well. In this situation, the brand loyalty could also act as an important factor of affecting the customer involvement. It also may take customers quite a long time befor e making a decision. In the straight rebuy situation, the customers know exactly what they need, they have already know the information about the products they want. Therefore, the most likely factors which could affect the customer involvement are the capacity and the quality. Once the firms have done well on the quality of their products and also make a good introduction of the capacity of products, it could make customers spending less time on making a decision. It may let customers feel easy to be involved in the consuming. In conclusion, there are three major types of buying situations, which are new task, modified rebuy and straight rebuy. Three factors make the buying situations be different from the others, customers may face different problems in these situations. Thus, there are four main factors which are likely to affect customer involvement. Each situation could also have different types of factors which effect the customer involvement. All of the above suggests that consumer behaviour do vary depending on the buying situation. More research could be done on what firms can do to improve the customer involvement while choosing their products.

Women and the Effect of Industrial Revolution

The industrial revolution was a great time of change for men, the economy, domestic life, and brought the change in the role of women in society to the forefront. As time evolves, so must the lifestyles we as a society lead. This was no different during the industrial revolution in Britain and France. Throughout this paper I will begin to discuss how the impact of industrialization effected the switch in labor from domestic to factory, the new role of the mother in an industrialized family and the issue of education in the lives of ordinary people, as discussed in the memoirs we have read in class. One of the main effects of industrialization was the switch in labor from the women working at home in a domestic environment to that where her labor brought in wages to the family. Suzanne Voilquin speaks of this in her memoirs â€Å"A Daughter of the People†, â€Å"And so, at the end of the first week, we were very proud to to deposit on our father's mantle piece the eighteen francs we earned as wages.†(Voilquin, 112). Throughout her story, she tells of how through the ability of her and her sister being able to work, they were able to support the family while her father was infirm. Without this opportunity, the family may have been put out onto the streets. It is through these two women's effort that the family survived. With the women now being able to earn wages out of the home, the role of the mother greatly changed within the home of the industrialized family. Before the revolution, children were raised on the plantation with the mother, father, and siblings as discussed in Agricol's, â€Å"Memoirs of a Compagnon†. â€Å"[In regards to his father's plantation] moreover he made good use of his children's labor. He wanted to make us hard workers rather than gentlemen and ladies, and in this he did right.†(117). We have also learned form this era that when women moved to factories, newborn children no longer had the opportunity to reside with the mother. Infants were sent off to a wet nurse, so that the women could return to work as soon as possible after the birth. This provided a new environment in which children were raised; however the pro's and con's of this new lifestyle varied. This brings me to my final point of the issue of education in the industrial revolution. It seems that throughout the memoirs the common theme is that labor was valued over education. Most children had no education at all and went to the factory as soon as they were able, while children who had a little schooling rarely went beyond the third grade. Jeanne Bouvier speaks of this in â€Å"My Memoirs†, â€Å"[after her first communion] ‘It's a shame you cannot leave her longer. She's very gifted. She even works hard when it comes to manual tasks'.†(34). It is shown here that girls were not inferior to boys and were just as capable in school. This did nothing for the stigma that was already set on women. Many times the father was not willing to pay for his daughter's to go to school; just the sons were worthy of the cost of education. â€Å"My mother†¦paid the fees for her daughters with the money she earned†¦my father paid only for his sons.†(Perdiguier 119). Obviously, the emphasis was placed on manual labor during this revolution, for it brought in money that the family may so desperately need. The industrial revolution placed the ordinary worker into a mirade of new, enterprising, and yet sometimes compromising situations. Workers were faced with new problems, but also with opportunities that had never been available before. It is through their struggle that we are the society we know today. It is through the past that we can mold our future.

Rules and Regulations of Youth Basketball

Team sports fill an important role in childrens lives. It teaches kids the importance of teamwork and provides an entertaining outlet for physical activity. Recreation is an important element in life and can help an individuals development both mentally and physically. Playing sports can also improve a childs self-esteem, help him develop strong interpersonal and leadership skills, and teach him the value of listening to his coach. Basketball is a fantastic sport for kids to play. Its relatively inexpensive and doesnt require much equipment. Most playgrounds, recreation centers, and gyms have basketball goals. At  least two kids and a basketball are all that are necessary to play. If youd like to get the kids in your neighborhood or homeschool group active, you may be interested in forming a basketball league. Before you get started, its important to understand the rules and regulations of youth basketball. Philosophy of Youth Basketball The philosophy of youth basketball is to offer the participants a high-quality program that will teach the basic fundamentals and the  offensive and defensive philosophy of the game. Learning good sportsmanship and teaching all participants to respect their coaches, officials, fellow players, and the rules is also an important part of youth basketball. Length of Playing Periods There will be four eight-minute periods for all divisions (except varsity and senior division). Varsity and Senior division will play four ten-minute periods. Every period will be on a running clock that is only stopped for timeouts and technical fouls. The Clock The clock will be stopped during the last two minutes of the game on all dead ball situations for all divisions (except Pee Wee division). If the point difference is ten points or more, the clock will remain running until the score arrives at less than ten points. Basketball Half Time The 1st and 2nd periods will constitute the 1st half; 3rd and 4th periods will constitute the 2nd half. Half time will be three minutes in duration. Timeouts in Basketball Each team will be allowed two timeouts in each half. The timeouts must be taken in their respective halves or they will be lost. There are no accumulations of timeouts. Player Participation Every player must play four minutes of each quarter, eight minutes per half for Pee Wee and Junior Varsity. Varsity and Seniors must play five minutes of each quarter, ten minutes per half. Every player must also sit out half of each period during the game, so as not to play the whole game, except in the case of injury or health problems. Sickness: Once the game has started and a player becomes sick or is unable to continue during a game, the coach of the player must enter, in the score book, the players name, time, and the period. The player will be ineligible to re-enter the game.Discipline: If a player misses consecutive practice without an excuse the coach will notify the site director. The site director will immediately notify the parents of the players. If these violations continue, the player will not be eligible to participate in the next game.Injury: If a player is injured and removed during a game, the player will be eligible to re-enter per the discretion of his/her coach. The partial period of play will constitute one full period for the injured player. Any player may be substituted for the injured player if the player participation rule is not affected. The player participation rules must be strictly enforced with  one full period of play for each player per half. Must Sit Rule: Every player must sit out at least half of the period. 20-Point Rule If a team has a 20-point lead at any time during the game, they will not be allowed to employ a full court press or a half-court press. No pressure is allowed. It is recommended that top players are removed and the substitutes play (only if player participation is not compromised). In the 4th period, and with a 20-point lead, the coach must take his top players out until the point difference is less than 10 points. Youth Basketball Pee Wee Division The Pee Wee Division consists of up to 10 players, ages 4 and 5,  with four players and coach on the court. Basket height:  6 feet, Basketball size: 3 (mini), Free throw line: 10 feet.​ Rules: The league will not adhere to a rule book. Since most of the participants do not understand fouls or violations, the officials will use their best judgment during the game. Penalties/violations will only be enforced if a player is gaining an advantage.Exception: Key violations - none and traveling - three steps.Defense: Teams may play zone or  man-to-man  at any time during the game. There are no limitations. Zone defense is highly recommended.Press: Teams may defend the ball only after the ball penetrates the half court line. The defensive players may not defend until the ball penetrates the half court line. No full court press.1st Pass/Back-court Rule: After the defensive player secures the  rebound, the 1st pass must be in the back-court, to the coach.Free Throws: Each player will shoot at least one free-throw prior to the start of play. Each successful free-throw will be recorded in the score book and count in the teams overall score. Officials will administer the fr ee throws. A player who missed will be allowed to shoot an extra shot to balance the team attempts, the free-throw line will be designated by the officials. A shooter may touch the line, but not cross completely over the line with his/her foot, on free-throw attempts.Players: Teams may have a maximum of four players on the court. The coach will be on the court on offense to help  dribble  and move the ball around. (The coach may not shoot the ball.) The coach may be on the court at the defensive end, may not play defense, and only coach defensively without physical contact. Youth Basketball Junior Varsity (J.V.) Division The J.V. Division consists of up to 10 players, ages 6 and 7, with five  players on the court. Basket height: 6 feet, Basketball size: 3 (mini), Free throw line: 10 feet Defense: Teams may play zone or man-to-man at any time during the game. There are no limitations. Zone defense is highly recommended.Press: Teams may defend the ball only after the ball penetrates the half court line. The defensive players must stay in the three-second area until the ball crosses the half court line.Foot in the Paint: Each defensive player must put at least one foot in the paint and stay in the 3-second area until the ball crosses the half court line.Three Second Violation: An offensive player may not be in the key (paint) for 5 seconds or more, This will be a violation against the offending team.Free Throws: Each player will shoot at least one free throw prior to the start of play. Each successful free-throw will be recorded in the scorebook and count in the teams overall score. Referees will administer the free throws. Both teams will shoot free throws at the same time but at different baskets. A player who has missed will be allowed to shoot an extra shot to balan ce the team attempts, the free-throw line will be at the dotted line inside the key. A shooter may touch the line, but not cross completely over the line with his/her foot on free-throw attempts. Youth Basketball Varsity Division The Varsity Division consists of up to 10 players, ages 8-10, with five  players on the court. Basket height:  10 feet, Basketball size: intermediate, Free throw line: 15 feet Defense: Any half-court defense may be played during the game.Press: Teams may full-court press only during last 5 minutes of the game. Any press is allowed.​Penalty: Only one warning per half for each half, a team  technical foul  will follow.Free Throws: The free-throw line will be at 15 feet. Shooters may touch the line but not completely cross over the line with his/her foot on free-throw attempts. Youth Basketball Senior Division The Senior Division consists of up to 10 players, ages 11-13, with five players on the court. Basket height: 10 feet, Basketball size: official; Free throw line: 15 feet. Defense: Teams must play man-to-man defense in the entire 1st half. Teams may play either man-to-man or zone defense in the second half.Penalty: One warning per team and then a team technical foul will be assessed.Man-to-man Defense: The defensive player must be within a six feet guardian position, A defensive team may double-team a player who has the basketball. Defensive team cannot double-team a player who does not have the ball. Officials will give one warning per half to each team. Further infractions will result in a technical foul.Press: Teams may employ a full-court press at any time during the game. During the first half, the teams must play only a man-to-man full court press, if they decide to press. Youth basketball is a low-cost team sport option that provides an opportunity for kids of all ages to reap the benefits of physical activity and sportsmanship. It also provides children the chance to learn the basics of the game so that those with the talent and inclination are ready to play at the high school level.

Regulating Children And Teen s Music Choice - 1343 Words

Regulate Children and Teen’s Music Choice Music is prevalent and can be heard in a plethora of places such as, grocery stores, on the radio, and even on commercials. There are thousands of different genres of music that all serve the same purpose. Music varies all over the world and it is undeniable that it is very influential. It has the power to bring people together, put people in a good mood, bring back memories and inspire. Although music can be a positive influence by triggering happiness and excitement, it promotes violence in young children and teens, and confuses them morally. Music can influence a child’s thoughts and actions. Young children tend to remember and mimic the things they see and hear without actually understanding†¦show more content†¦Because music is the most influential type of media, it plays a significant role in a child’s emotions. â€Å"Favorite songs may be listened to hundreds of times, and can have a strong emotional impact† said Zuckerman â€Å"for those reason s, violent songs can be more influential than other media violence.† Music can also affect a child’s behavior; â€Å"violent song lyrics increase negative emotions and thoughts that can lead to aggression† said A. Palmer from American Psychological Association. Research done at Western Connecticut State University found that those who listen to music with violent lyrics are more likely to be violent. Five-Hundred college students were told to listen to a different selection of songs -- violent, nonviolent, and humorous -- afterwards they had to perform a series of word-association tasks. Results showed that there is a direct link to violent lyrics that lead to feelings and thoughts of aggression. â€Å"Listening to lyrics that involve guns, violence and aggressive behavior can have a negative influence on youth† (Morin). According to a 2003 study published in the Journal of Personality and Social Psychology, violent lyrics increase both aggressive thoughts and aggressive feelings. The study also warns, â€Å"repeated exposure to violent lyrics may contribute to the development of an aggressive personality†. In other words, a person who is continuously exposed to violent lyrics, suffer long term thoughts of violence. They can